Product pitch
How is this different from what we use now?
Heariva Training
Practice first, then meet the client.
Turn your product materials into practice courses, scored to your own standard.
Price objection · Practice 2/406:12
Morgan · AI buyer
You’re 18% more expensive than our last vendor. Give me a reason I can take to finance.
Understood. Does finance care more about the upfront cost or the three-year total?
Built from your materials
Drop in your materials. Get a practice course.
Heariva turns product guides, competitor decks and pricing policy into an AI buyer and a rubric. Every fact the buyer tests has a source.
PDF
product-guide-v3.pdfProduct guide
PPT
competitors.pptxCompetitors
DOC
pricing-policy.docxPricing policy
Course draft · Price objectionBuyer: procurement lead
- 01About 30% lower three-year costproduct-guide-v3.pdf · p. 12
The buyer will ask you to prove it
- 02ERP integration built incompetitors.pptx · slide 7
Competitor needs a paid plug-in
- 03Up to 15% off without approvalpricing-policy.docx · §3
Beyond that, escalate
- 04“15% off with annual billing”Source not found
Held back until someone confirms it
Scenarios
The lines reps hear every day.
Discovery
I’ve got ten minutes. Get to the point.
Competitor
We already use a competitor.
Price objection
You’re 18% more than our last vendor.
Compliant wording
Can you guarantee returns on this?
Next step
Let us discuss it internally.
For managers
One product guide, one course.
01
Upload materials
PDF, Word, PowerPoint.
PDF
product-guide-v3.pdf48 pages
ParsedPPT
competitors.pptx22 slides
ParsedDOC
pricing-policy.docxFile is encrypted
Failed02
Review the course
Every product fact has a source.
Price objectionProcurement lead
About 30% lower three-year cost.
product-guide-v3.pdf · p. 12
product-guide-v3.pdf · p. 12
15% off with annual billing.
Source not found
Source not found
03
Assign to teams
Version and rubric are locked.
TeamEast Region
Reps12
Due11/15
04
See results
No leaderboard.
Team average
72
Completed 9 / 1272
| Rep | First | Latest |
|---|---|---|
| Lena Park | 68 | 84 |
| Sam Ortiz | 74 | 79 |
Feedback
Every score, backed by a quote.
Open rubric
Dimensions, weights and score anchors are all visible.
Quoted evidence
Each score cites the conversation.
Disputes
Reviewed by the team manager.
Price objection · Attempt 1Lena Park
68 / 100
Discovery30%
4
“Does finance care more about the upfront cost or the three-year total?”
Value25%
3
“We’re great value.” No numbers given.
Next step20%
—
Not enough evidence. Not scored.
Progress
Same objection, a better answer each time.
Reps redo the dimension they scored lowest on. The course facts stay the same, so the gain is in how they say it.
My practice · Price objectionValue · 4 attempts
Example- #13/5
“We’re great value.”
No numbers given.
- #23/5
“We’re cheaper over time.”
Direction, no figure.
- #34/5
“Three-year total cost is about 30% lower.”
A figure, no source.
- #45/5
“About 30% lower over three years. The breakdown is on page 12; I’ll send it to finance.”
Figure, source and next step.
Example data. Reps see their own quotes. Managers see scores only, never the conversation.
Industry templates
Start from your industry.
Software & SaaSInsuranceBanking & wealthPharmaMedical devicesAutomotiveIndustrial & manufacturingAppliances & retailReal estateNew energyEducation & training+ 9 more
Pilot
One scenario, one course. See results first.
At the end of the pilot you get a comparison report: practice data from us, business results from your own CRM.
01
Pick a scenario
02
Open a workspace
03
Publish the course
04
Practice and review
From HearivaPractice data
FirstLatest
Discovery3.13.9
Value2.63.8
Next step2.23.4
Example data. Team averages on a 1–5 scale.
From your CRMBusiness results
PracticedControl
Win rateAfter pilotAfter pilot
Days to closeAfter pilotAfter pilot
Average discountAfter pilotAfter pilot
We compare the two groups together with you when the pilot ends.